what brief?

I have got it down to 2 potential briefs to work on, they are the following;

Arjo Wiggins or Diesel 




--Diesel
Create an illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way


--Arjo Wiggins
Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process.




I like the challenge of the Diesel brief as i feel i have read it well and they are asking for some thing completely different, in a way a reinvention of music illustration. I think my initial ideas of user generated artwork could be good for this. I can myself taking this further and producing web site mocks and how it could be integrated within social media.
With the Arjo Wiggins brief i am fond of the broadness, it is a very hard brief as ive really looked deep in to it and the viral nature they are looking for adds a completely different level on things in terms of my initial ideas. I was keen to do a stand alone animation for this or a really fun stop motion but that really isnt what they are looking for. im going to give both these briefs a bit more thought and decide wich one i will take further.