Jack Wells and Tom Mac are a creative partnership that produces illustrative designs mainly for poster and tee-shirt distribution.
They have a distinct style that uses bold hand drawn type with cleanly cut vectored characters. After a recent competition win there has been online interest in future products from them. The pair needs branding and a consistent look in terms of logo and a platform for them to distribute and gain a following on.
Answer:-
Come up with a name for the pair to adopt and use, this will be used as appose to the artist’s full names. The pair often work on designs independently and don’t always collaborate. This work will still be created all under said name to help brand growth and content.
A website is needed and will mainly focus on a blog and research in to similar creative duo’s will have to be done, why are others successful? What makes people repeatedly visit web sites? When and how is the best way to deliver content online? It is essential to incorporate web 2.0 with in any brand now days so setting that up properly would also be needed. Linking the site with a Facebook and twitter page would be a good start.
Illustration of a new poster is to be produced in the typical style that the pair have adopted and want to continue with. A new tee-shirt design is also to be made.
A video to promote the release of this is going to be produced. One factor that makes this pair different is that one of them usually spray paints the designs on a large scale, this should be incorporated in to the video. The teaser video will make the design appear to have craft and more than just a regular design that has been put on to a t-shirt. An object of desire is essentially what needs to be created. With the help of ‘coming soon’ video’s that are well put together this can be achieved.
Project out put:-
- Branding - logo and a type that’s used on website and packaging etc
- Website
- New poster designs.
- 1 new tee-shirt design.
- Short teaser video of new tee-shirt release.
- Full-length video release of new tee shirt design.
