"IBM's Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work."
This is great, nice simple interaction thats really simple. looking back at my idea for user generated illustration this is helpful for my. I had ideas of pre made illustrations changed by colour. this would be a very viable way of doing such a thing.
