Research - Nike Ball Man

For the FIFA World Cup, Nike set up the Nike Academy Soweto in Johannesburg, South Africa. The centre gave young footballers the opportunity to develop their football talent and use a series of digital interactive features. Nike asked Public to create one of the features for this centre.





"The "Nike Ball Man" feature placed a 3D model of a footballer constructed from footballs onto a multi-touch screen. Users could then, use the multi-touch screen to rotate, manipulate and zoom into a specific ball. Tapping the ball then delivered a football fact to the user."

"The key was that this feature needed to be interactive, engaging and innovative - the solution, built in Unity, achieved this through delivering a smooth and flexible navigation mechanic combined with slick animations that were all navigable through simple and intuitive finger and hand gestures on the screen."