IDEAS

After brainstorming and sketching i have kind of singled out a particular idea, my main inspiration for this is the Cadburys effective advertising particularly when looking at the gorila adverts. I want to use the product in the video that im making but not in an obvious boring 'look at this' kind of way. My idea is to produce a well shot short film thats unexpected and ultimately funny from the enexpected weird situation.

IDEA

The idea is to have a very large aquapax with some body wearing it and doing a stunt, i want the video to be well shot and definitely not have the 'amateur' feel about it. the idea is to have some body in roller blades wearing this so they are able to move quickly through people. the beginning should start with suspense and then a sudden reveal of some body in the packaging, music should be very epic so a power ballad style song would be perfect.