research - capri sun

This is a new advertising campaign for capri-sun. it is to accompany there new tv/poster campaign that is currently out. these are professionally made viral adverts to spark a user response. the idea is that the pouches are alive with juice. its for the new 100 percent juice pouches. they are made very professorially and can be found on the you tube group where people post there own videos about the escaping capri-suns's
below are the shorter clips, one about the pigeons and another involving a granny.